An online homewares store based in Cluj-Napoca, Romania, had been collecting email subscribers for 3 years. They had 8,400 contacts — but their email programme consisted of one monthly newsletter with new products. Revenue attribution: €800/month. Email was essentially decorative.
They migrated to UVORA's email automation module in January 2026. By the end of March, email was generating €34,000 — a 42x increase.
RFM segmentation: Their 8,400 subscribers were segmented into 6 groups based on recency, frequency, and monetary value. Champions (bought 3+ times, recently) got early access offers. At-risk customers (hadn't purchased in 60 days) got a personalised win-back sequence.
Abandoned cart automation: They had no cart abandonment sequence. Setting up UVORA's 3-email sequence recovered €8,200 in the first 30 days alone.
Post-purchase upsell: Every purchase triggered an automated follow-up 7 days later suggesting complementary products. Average order value increased from €47 to €71.
Monthly newsletter upgrade: Instead of "here are our new products", the newsletter became a content-first email ("How to style your home for spring in 3 changes") with product recommendations embedded naturally. Open rates went from 14% to 38%.
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